WHAT WE DID
We took the opportunity to utilize the digital display banner to it's fullest extent. Our concepts integrate modular motion design to create cohesive storytelling moments. Each concept has it's own look and feel, while being able to deliver relevant information to the customer, like shoe material specs, history, or even trending social content regarding the product.
BRIEF
Nike needed help concepting and creating a visual system to display products in their new immersive Rise stores.
WHAT WE DID
We created two unique concepts for the digital display.
CLIENT
Nike
TYPE OF WORK
Installation / Motion / Storytelling
MY ROLE
Art Direction / Design
NIKE RISE

PLANETARY ROTATIONS
Using a uniform black background overlaid with white crosshairs and vector lines we highlight supporting info in a dynamic and attention grabbing way
Circular graphic 'Planets' rotate around the shoe, scaling up and down to allow shoppers to focus on one key element at a time.
Short, punchy captions next to each graphic communicate key selling points of the shoe e.g. textures, curated social posts, cultural events featuring the shoe, and other important details.

PLANETS
Using a uniform black background overlaid with white crosshairs and vector lines we highlight supporting info in a dynamic and attention grabbing way
Circular graphic 'Planets' rotate around the shoe, scaling up and down to allow shoppers to focus on one key element at a time.
Short, punchy captions next to each graphic communicate key selling points of the shoe e.g. textures, curated social posts, cultural events featuring the shoe, and other important details.
Using a uniform black background overlaid with white crosshairs and vector lines we highlight supporting info in a dynamic and attention grabbing way
Circular graphic 'Planets' rotate around the shoe, scaling up and down to allow shoppers to focus on one key element at a time.
Short, punchy captions next to each graphic communicate key selling points of the shoe e.g. textures, curated social posts, cultural events featuring the shoe, and other important details.
PLANETS













SLIDING GRID
With this grid-based design, we’ve started with a white backdrop and split the banner roughly in half.
As the shoe is placed on the stand, the left side of the banner cleanly displays the shoe name, a promotional one-liner, and its star rating.
The right side then animates through a rotating collage of curated photos and videos, ‘How Others Are Wearing It’ social posts, stock availability, and recent reviews.
WELCOME
HELLO

SLIDING GRID
With this grid-based design, we’ve started with a white backdrop and split the banner roughly in half.
As the shoe is placed on the stand, the left side of the banner cleanly displays the shoe name, a promotional one-liner, and its star rating.
The right side then animates through a rotating collage of curated photos and videos, ‘How Others Are Wearing It’ social posts, stock availability, and recent reviews.
With this grid-based design, we’ve started with a white backdrop and split the banner roughly in half.
As the shoe is placed on the stand, the left side of the banner cleanly displays the shoe name, a promotional one-liner, and its star rating.
The right side then animates through a rotating collage of curated photos and videos, ‘How Others Are Wearing It’ social posts, stock availability, and recent reviews.
SLIDING GRID



